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isPartOf:"Marketing letters : a journal of research in marketing"
~accessRights:"restricted"
~subject:"Food"
~subject:"Theory of preferences"
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Food
Theory of preferences
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
33
Markenführung
33
Brand image
30
Markenimage
30
Advertising effects
24
Werbewirkung
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Markenartikel
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Advertising
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Emotion
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Relationship marketing
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Viral marketing
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Biswas, Dipayan
1
Chang, Sheng-Mao
1
Chiang, Tsun-Feng
1
Chowdhury, Rafi M. M. I.
1
Corneille, Olivier
1
Gomez, Pierrick
1
Holden, Stephen
1
Jang, Jung Min
1
Kamleitner, Bernadette
1
Kim, Jae-Eun
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Kim, Jungkeun
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Ku, Yu-Cheng
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Marckhgott, Eva
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Park, Jongwon
1
Szocs, Courtney
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Tam, Leona
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Marketing letters : a journal of research in marketing
Food policy : economics planning and politics of food and agriculture
53
International journal of hospitality management
47
Journal of food products marketing
47
Journal of retailing and consumer services
46
Journal of business research : JBR
40
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
35
International journal of consumer studies
24
Journal of international food & agribusiness marketing
21
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
19
Journal of Islamic marketing
17
Socio-economic planning sciences : the international journal of public sector decision-making
15
Journal of economic behavior & organization : JEBO
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing research
12
Journal of international food & agribusiness marketing : JIFAM
11
Journal of public policy & marketing
11
Journal of behavioral and experimental economics
10
Journal of marketing research : JMR
10
American journal of agricultural economics
9
Applied economic perspectives and policy
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Discussion papers / CEPR
8
European journal of operational research : EJOR
8
European review of agricultural economics
8
Journal of economic theory
8
Journal of retailing
8
Journal of the Academy of Marketing Science
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Applied economics
7
Applied economics letters
7
Discussion paper / Centre for Economic Policy Research
7
Journal of agricultural & food industrial organization
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Psychology & marketing
7
Agribusiness : an international journal
6
Agricultural economics : the journal of the International Association of Agricultural Economists
6
Asia Pacific journal of marketing and logistics
6
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1
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
2
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
3
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
4
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
Saved in:
5
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
6
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
7
Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
;
Biswas, Dipayan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
Saved in:
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