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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"European journal of marketing"
~subject:"Cognition"
~subject:"Werbewirkung"
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Cognition
Werbewirkung
Consumer behaviour
422
Konsumentenverhalten
422
Brand management
83
Markenführung
83
Brand image
77
Markenimage
77
Advertising effects
60
Brand
55
Beziehungsmarketing
54
Markenartikel
54
Relationship marketing
54
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32
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76
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De Angelis, Matteo
2
Minton, Elizabeth A.
2
Pozharliev, Rumen
2
Rossi, Dario
2
Septianto, Felix
2
Yoon, Carolyn
2
Abolhasani, Morteza
1
Ahn, Hongmin
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Ai, Yijie
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1
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Marketing letters : a journal of research in marketing
European journal of marketing
Journal of business research : JBR
187
Journal of marketing communications
134
International journal of advertising : the review of marketing communications
130
Journal of retailing and consumer services
93
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
80
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
62
Journal of marketing research : JMR
58
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of advertising : official publication of the American Academy of Advertising
45
European journal of marketing : EJM
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of product & brand management
39
International journal of hospitality management
36
The journal of brand management : an international journal
34
Asia Pacific journal of marketing and logistics
33
The journal of consumer marketing
33
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of international consumer marketing
29
Journal of consumer behaviour : an international research review
28
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing intelligence & planning
24
Young consumers : insight and ideas for responsible marketers
24
Marketing : ZFP ; journal of research and management
23
Tourism management : research, policies, practice
23
International journal of consumer studies
22
Journal of consumer marketing
22
Journal of current issues and research in advertising
22
Journal of retailing
22
Journal of global marketing
21
Journal of marketing
21
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ECONIS (ZBW)
76
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76
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1
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
2
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
5
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
6
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
7
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
8
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
9
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
10
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
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