//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~subject:"Kundenzufriedenheit"
~subject:"Theory of preferences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Theory of preferences
Consumer behaviour
440
Konsumentenverhalten
440
Brand management
71
Markenführung
71
Brand image
63
Markenimage
63
Brand
50
Markenartikel
50
Advertising effects
43
Werbewirkung
43
Emotion
38
Theorie
37
Theory
37
Beziehungsmarketing
36
Relationship marketing
36
Experiment
35
Cognition
28
Kognition
28
Viral marketing
25
Virales Marketing
25
Personality psychology
24
Persönlichkeitspsychologie
24
Präferenztheorie
23
Decision
22
Entscheidung
22
Perception
22
Wahrnehmung
22
Advertising
21
Preismanagement
21
Pricing strategy
21
Werbung
21
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
20
Private consumption
19
Privater Konsum
19
Customer satisfaction
18
more ...
less ...
Online availability
All
Undetermined
15
Free
7
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
41
Author
All
Yoon, Song-oh
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Anesbury, Zac
1
Berger, Jonah
1
Blanchard, Simon J.
1
Blut, Markus
1
Bosukonda, Narendra
1
Botti, Simona
1
Bradlow, Eric T.
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Carrillat, François A.
1
Carroll, Ryall
1
Carter, Leanne
1
Chang, Sheng-Mao
1
Chiang, Tsun-Feng
1
Chintagunta, Pradeep K.
1
Chuang, Shih-Chieh
1
Connan Guesquière, Chantal
1
Consiglio, Irene
1
Cotte, June
1
Critcher, Clayton R.
1
D'Alessandro, Steven
1
Davies, Callum
1
DeSarbo, Wayne
1
Dong, Beibei
1
Driesener, Carl
1
Drolet, Aimee Leigh
1
Enkawa, Takao
1
Epstein, Leonardo D.
1
Evanschitzky, Heiner
1
Frank, Björn
1
Frennea, Carly
1
Garvey, Aaron M.
1
Ghosh Chowdhury, Tilottama
1
Goodstein, Ronald Charles
1
Gray, David
1
Han, Kyuhong
1
Hastie, Reid
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary journal
Journal of retailing and consumer services
327
International journal of hospitality management
188
Journal of business research : JBR
163
The journal of services marketing
101
Journal of hospitality marketing & management
91
Journal of travel and tourism marketing
87
International journal of contemporary hospitality management
78
Cogent business & management
73
Services marketing quarterly
57
Tourism management : research, policies, practice
55
Psychology & marketing
51
The service industries journal
50
Asia Pacific journal of marketing and logistics
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Service business
41
Journal of marketing research : JMR
39
Journal of service research : JSR
39
Journal of strategic marketing
39
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of service management
38
Tourism management perspectives : TMP
36
European journal of marketing : EJM
35
International journal of electronic marketing and retailing : IJEMR
34
The international journal of bank marketing : IJBM
34
The international review of retail, distribution and consumer research
31
Journal of the Academy of Marketing Science
29
International journal of retail & distribution management
28
International journal of retail and distribution management
28
Journal of retailing
28
Journal of air transport management
27
The TQM journal : the international review of organizational improvement
27
International journal of consumer studies
26
Journal of Asian finance, economics and business : JAFEB
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of quality and service sciences
25
Total quality management & business excellence
24
International journal of services and operations management
23
International journal of services, economics and management
23
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
Saved in:
3
Rejections are more contagious than choices : how another's decisions shape our own
Nan, Lana Xianglan
;
Park, Sang Kyu
;
Yang, Yang
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
2
,
pp. 363-381
Persistent link: https://www.econbiz.de/10014314533
Saved in:
4
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
5
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
6
Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach
Park, Junghyun
;
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 202-228
Persistent link: https://www.econbiz.de/10013349005
Saved in:
7
Do versus don't : the impact of framing on goal-level setting
Tuk, Mirjam Alexandra
;
Prokopec, Sonja
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 1003-1024
Persistent link: https://www.econbiz.de/10012504030
Saved in:
8
Vocalizing search : how voice technologies alter consumer search processes and satisfaction
Melumad, Shiri
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014391410
Saved in:
9
Bundle selection and variety seeking : the importance of combinatorics
O'Donnell, Michael
;
Critcher, Clayton R.
;
Nelson, Leif D.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 861-881
Persistent link: https://www.econbiz.de/10013542041
Saved in:
10
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->