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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Pricing strategy"
~subject:"Theory of preferences"
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Pricing strategy
Theory of preferences
Consumer behaviour
565
Konsumentenverhalten
565
Advertising effects
77
Theorie
77
Theory
77
Werbewirkung
77
Brand management
66
Markenführung
66
Internet marketing
62
Online-Marketing
62
Brand image
58
Markenimage
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Brand
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Markenartikel
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Advertising
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Preismanagement
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Werbung
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Experiment
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Beziehungsmarketing
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Relationship marketing
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Virales Marketing
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Online-Handel
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Social web
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Game theory
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Spieltheorie
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Einzelhandel
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Market research
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Marktforschung
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Retail trade
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Emotion
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Product quality
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Produktqualität
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Präferenztheorie
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Rao, Ram C.
3
Spann, Martin
3
Barone, Michael J.
2
Desai, Preyas S.
2
Gangwar, Manish
2
Gerstner, Eitan
2
Häubl, Gerald
2
Jing, Bing
2
Kim, Ju-Young
2
Kumar, Nanda
2
Purohit, Devavrat
2
Rao, Raghunath Singh
2
Schaefer, Richard
2
Sinitsyn, Maxim
2
Srinivasan, Kannan
2
Sun, Baohong
2
Winterich, Karen Page
2
Yoon, Song-oh
2
Zhou, Bo
2
Abernethy, Jacob
1
Alexandrov, Alexei
1
Anderson, Eric T.
1
Anesbury, Zac
1
Aribarg, Anocha
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Arifoğlu, Kenan
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Arora, Neeraj
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1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
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1
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1
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1
Bradlow, Eric T.
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Caillaud, Bernard
1
Carroll, Ryall
1
Chan, Tat
1
Chang, Sheng-Mao
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of retailing and consumer services
72
Journal of revenue and pricing management
72
Journal of business research : JBR
68
European journal of operational research : EJOR
48
Journal of marketing research : JMR
46
Journal of retailing
40
International journal of industrial organization
35
Operations research
34
The journal of product & brand management
33
Discussion papers / CEPR
31
Manufacturing & service operations management : M & SOM
29
International journal of production economics
28
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Economics letters
23
Journal of marketing
23
NBER working paper series
23
Discussion paper / Centre for Economic Policy Research
21
Omega : the international journal of management science
21
Information systems research : ISR
20
International journal of production research
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of economic behavior & organization : JEBO
20
NBER Working Paper
20
CESifo working papers
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper
18
Journal of the Academy of Marketing Science
18
Transportation research / E : an international journal
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of marketing research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Applied economics
15
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
15
Production and operations management : an international journal of the Production and Operations Management Society
15
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ECONIS (ZBW)
76
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
3
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
4
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
5
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Markdowns in seasonal conspicuous goods
Arifoğlu, Kenan
;
Deo, Sarang
;
Iravani, Seyed M. R.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 1016-1029
Persistent link: https://www.econbiz.de/10012305122
Saved in:
8
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
9
Consumer reactions to drip pricing
Santana, Shelle
;
Dallas, Steven K.
;
Morwitz, Vicki G.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 188-210
Persistent link: https://www.econbiz.de/10012183083
Saved in:
10
Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
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