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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theory of preferences"
~type_genre:"Aufsatz in Zeitschrift"
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Theory of preferences
Consumer behaviour
562
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562
Advertising effects
76
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Theory
76
Werbewirkung
76
Brand management
65
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
15
Journal of business research : JBR
13
Journal of economic behavior & organization : JEBO
13
Journal of behavioral decision making
10
Journal of mathematical economics
10
European journal of operational research : EJOR
9
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Economics letters
8
Journal of behavioral and experimental economics
8
Journal of economic theory
8
Journal of retailing and consumer services
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Journal of business economics : JBE
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of food products marketing
7
Journal of marketing research
7
Journal of retailing
7
Economic theory : official journal of the Society for the Advancement of Economic Theory
6
Energy economics
6
The review of economic studies
6
Transportation research / E : an international journal
6
Applied economics letters
5
Food policy : economics planning and politics of food and agriculture
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
5
Journal of consumer behaviour : an international research review
5
Journal of international food & agribusiness marketing
5
Resource and energy economics
5
Tourism economics : the business and finance of tourism and recreation
5
Applied economics
4
Critical review : an interdisciplinary journal of politics and society
4
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
4
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ECONIS (ZBW)
23
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
3
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
4
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
5
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
6
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
7
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
8
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
9
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
Saved in:
10
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
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