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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Cognition"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Werbewirkung"
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Cognition
Entscheidung unter Unsicherheit
Werbewirkung
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
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Theory
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20
Advertising
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Viral marketing
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Virales Marketing
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Kognition
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Marktforschung
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Internet marketing
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Online-Marketing
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Perception
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Decision under uncertainty
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Article
63
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English
63
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Septianto, Felix
2
Yoon, Carolyn
2
Ahn, Hongmin
1
Ai, Yijie
1
Aravindakshan, Ashwin
1
Ariely, Dan
1
Aspara, Jaakko
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Bae, Sohyun
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1
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Carmon, Ziv
1
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1
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1
Chen, Haipeng
1
Chen, Jie
1
Choi, Jungsil
1
Clemente, Sarah
1
Cohen, Justin
1
Dagher, Alain A.
1
Darley, William K.
1
De Angelis, Matteo
1
Dens, Nathalie
1
Devezer, Berna
1
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1
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1
Dolansky, Eric
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1
Dost, Florian
1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
205
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
137
Journal of retailing and consumer services
101
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
85
Journal of marketing research : JMR
75
Journal of promotion management : innovations in planning and applied research
71
Journal of promotion management : JPM
62
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of advertising : official publication of the American Academy of Advertising
45
European journal of marketing : EJM
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The journal of product & brand management
39
International journal of hospitality management
37
Asia Pacific journal of marketing and logistics
36
Journal of consumer behaviour : an international research review
36
The journal of brand management : an international journal
35
The journal of consumer marketing
33
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international consumer marketing
29
Health marketing quarterly
28
Marketing : ZFP ; journal of research and management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
European journal of marketing
26
Journal of retailing
26
Young consumers : insight and ideas for responsible marketers
26
Tourism management : research, policies, practice
25
Marketing intelligence & planning
24
International journal of consumer studies
23
Journal of consumer marketing
23
Journal of current issues and research in advertising
22
Journal of marketing research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
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ECONIS (ZBW)
63
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
4
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
5
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
6
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
7
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
8
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
9
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
10
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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