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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Wilbur, Kenneth C."
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Advertising effects
4
Internet marketing
4
Online-Marketing
4
Werbewirkung
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Fernsehen
2
Fernsehwerbung
2
Media usage
2
Mediennutzung
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Television
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Television advertising
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advertising
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television
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Consumer behaviour
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Online-Handel
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Spieltheorie
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Werbung
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advertising avoidance
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content analysis
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difference-in-differences
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externalities
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media
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media multitasking
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online purchases
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Wilbur, Kenneth C.
Tucker, Catherine
9
Sayedi, Amin
5
Chan, Kara
4
Goldfarb, Avi
4
Ng, Yu Leung
4
Schweidel, David A.
4
Carrillat, François A.
3
Dahlén, Micael
3
Fossen, Beth L.
3
Jerath, Kinshuk
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Rutz, Oliver J.
3
Zhu, Yi
3
Astous, Alain d'
2
Buijzen, Moniek
2
Cauberghe, Veroline
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Chung, Doug J.
2
Danaher, Peter J.
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De Jans, Steffi
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Ghose, Anindya
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Gordon, Brett R.
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Hartmann, Wesley R.
2
Hartnett, Nicole
2
Hill, Shawndra
2
Hudders, Liselot
2
Johnson, Garrett A.
2
Katona, Zsolt
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Krishnamurthi, Lakshman
2
Lewis, Michael
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Lodish, Leonard M.
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Lu, Shijie
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Luo, Xueming
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Matwyshyn, Andrea M.
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Mazodier, Marc
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McAlister, Leigh
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Opree, Suzanna J.
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Pelsmacker, Patrick de
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Phau, Ian
2
Plakoyiannaki, Emmanuella
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
Young consumers : insight and ideas for responsible marketers
Journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing science
1
Quantitative marketing and economics : QME
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
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ECONIS (ZBW)
4
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Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Hybrid advertising auctions
Zhu, Yi
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009006848
Saved in:
4
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
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