Hybrid advertising auctions
Year of publication: |
2011
|
---|---|
Authors: | Zhu, Yi ; Wilbur, Kenneth C. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 249-273
|
Subject: | Online-Marketing | Internet marketing | Internet-Auktion | Online auction | Werbewirkung | Advertising effects | Spieltheorie | Game theory |
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