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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of business research : JBR"
~person:"Candi, Marina"
~person:"Mai, Robert"
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New product development
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3D visualization
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Candi, Marina
Mai, Robert
Van Den Bulte, Christophe
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Iyengar, Radha
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Valente, Thomas W.
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Morgan, Todd
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Wu, Jie
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Xie, Xuemei
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Najafi-Tavani, Saeed
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
152
(
2022
),
pp. 436-446
Persistent link: https://www.econbiz.de/10013494003
Saved in:
2
Investigating the relationship between innovation strategy and performance
Kahn, Kenneth B.
;
Candi, Marina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 56-66
Persistent link: https://www.econbiz.de/10012581560
Saved in:
3
The double-edged sword of intricate idea enactment in product development
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
132
(
2021
),
pp. 392-402
Persistent link: https://www.econbiz.de/10012581624
Saved in:
4
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina
;
Jae, Haeran
;
Makarem, Suzanne
;
Mohan, Mayoor
- In:
Journal of business research : JBR
81
(
2017
),
pp. 31-39
Persistent link: https://www.econbiz.de/10011771571
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