Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Fiona Schweitzer, Robert Mai
| Year of publication: |
2022
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|---|---|
| Authors: | Schweitzer, Fiona Maria ; Mai, Robert |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 436-446
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| Subject: | Co-creation | Consumer empowerment | Consumer engagement | Customer experience | Decision-making | Destructive consumer behavior | Interactive marketing | New product development | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Produktentwicklung | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494003