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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Katona, Zsolt"
~person:"Tucker, Catherine"
~subject:"Advertising"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
2
International journal of industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
2
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
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