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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~isPartOf:"Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~subject:"Kundenintegration"
~type:"article"
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Kundenintegration
Bundling strategy
35
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Theorie
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Consumer behaviour
13
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Preismanagement
7
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bundling
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Bradlow, Eric T.
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
Journal of service research : JSR
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
4
International journal of technology management : IJTM
3
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
2
International journal of quality and service sciences
2
International marketing review
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of innovation : IJI journal
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International journal of knowledge management studies : IJKMS
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International journal of production economics
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International journal of production research
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International journal of project organisation & management : IJPOM
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International journal of services and operations management
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International journal of technology marketing : IJTMkt
1
International review on public and non-profit marketing
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Involving customers in new service development
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Journal of management analytics
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Journal of marketing
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Journal of revenue and pricing management
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Journal of service management
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
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Nankai business review international
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Psychology & marketing
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Services marketing quarterly
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
2
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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