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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~subject:"Hybrides Leistungsbündel"
~subject:"Kundenintegration"
~subject:"Pricing strategy"
~type:"article"
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Hybrides Leistungsbündel
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Pricing strategy
Bundling strategy
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37
Theorie
18
Theory
18
Consumer behaviour
11
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
International journal of business innovation and research
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
Journal of revenue and pricing management
12
International journal of production economics
9
European journal of operational research : EJOR
8
International journal of industrial organization
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of production research
6
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
5
Journal of business research : JBR
5
Information systems research : ISR
4
International journal of technology management : IJTM
4
Journal of management information systems : JMIS
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Manufacturing & service operations management : M & SOM
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Economics letters
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of the Operational Research Society
3
Operations research
3
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Production and operations management : an international journal of the Production and Operations Management Society
3
The Rand journal of economics
3
The journal of business & industrial marketing
3
The journal of services marketing
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
2
International journal of contemporary hospitality management
2
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of quality and service sciences
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International marketing review
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Journal of economic theory
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Journal of economics & management strategy : JEMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Omega : the international journal of management science
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Research in economics : an international review of economics
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1
Convex optimization for bundle size pricing problem
Li, Xiaobo
;
Sun, Hailong
;
Teo, Chung-Piaw
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1095-1106
Persistent link: https://www.econbiz.de/10012878844
Saved in:
2
Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
Saved in:
3
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
4
Developing customer-oriented service bundles : the case of Finnish public healthcare
Järvi, Henna
;
Immonen, Mika
;
Pynnönen, Mikko
- In:
International journal of business innovation and research
11
(
2016
)
3
,
pp. 326-344
Persistent link: https://www.econbiz.de/10011667740
Saved in:
5
Interpersonal bundling
Chen, Yongmin
;
Zhang, Tianle
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1456-1471
Persistent link: https://www.econbiz.de/10011293373
Saved in:
6
An empirical analysis of digital music bundling strategies
Danaher, Brett
;
Huang, Yan
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10010381867
Saved in:
7
Mixed bundling of two independently valued goods
Bhargava, Hemant K.
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 2170-2185
Persistent link: https://www.econbiz.de/10010195573
Saved in:
8
Designing solutions around customer network identity goals
Epp, Amber M.
;
Price, Linda L.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 36-54
Persistent link: https://www.econbiz.de/10008935844
Saved in:
9
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
Saved in:
10
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
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