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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Personality psychology"
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Personality psychology
Brand management
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Consumer behaviour
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Brand image
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Markenimage
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Advertising effects
52
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
33
The journal of brand management : an international journal
19
The journal of product & brand management
11
Journal of retailing and consumer services
7
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
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International journal of hospitality management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
4
The journal of consumer marketing
4
European journal of marketing : EJM
3
International journal of consumer studies
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International marketing review
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Sport management review
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Technological forecasting & social change : an international journal
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Arts and the market
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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International journal of sports marketing & sponsorship
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Journal of destination marketing & management
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Journal of global marketing
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Journal of internet commerce
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Journal of marketing for higher education
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Journal of marketing management : MM
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Journal of marketing research
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
11
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1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
3
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
4
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
5
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
6
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
7
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
8
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
9
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
10
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
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