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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"social media"
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social media
Brand management
121
Markenführung
121
Consumer behaviour
104
Konsumentenverhalten
104
Brand image
75
Markenimage
75
Advertising effects
52
Werbewirkung
52
Brand
51
Markenartikel
51
Advertising
33
Werbung
33
Internet marketing
31
Online-Marketing
31
Social Web
28
Social web
28
Beziehungsmarketing
23
Relationship marketing
23
Luxury goods
14
Luxusgüter
14
Personality psychology
11
Persönlichkeitspsychologie
11
Marketing management
9
Marketingmanagement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Emotion
7
Product Placement
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Product placement
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brand attitude
7
brand loyalty
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branding
7
Brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Psychology of advertising
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advertising
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Aboulnasr, Khaled
1
Ang, Lawrence
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Taeyeon
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Lo, Fang Yi
1
Mazerant, Komala
1
Neijens, Peter
1
Noort, Guda van
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Park, Taehoon
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Peng, Jing-Xiang
1
Schooten, Erik van
1
Singh, Camille
1
Song, Hayeon
1
Song, Sanga
1
Sung, Yongjun
1
Tran, Gina A.
1
Willemsen, Lotte M.
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Yoo, Jinyoung Jinnie
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Zhu, Haiyun
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Psychology & marketing
International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
13
Journal of marketing communications
10
European Sport management quarterly : ESMQ
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : innovations in planning and applied research
8
Journal of internet commerce
6
Journal of marketing
4
The journal of brand management : an international journal
4
Health marketing quarterly
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic business : IJEB
3
International journal of market research
3
Journal of business-to-business marketing
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international marketing
3
European journal of international management : EJIM
2
Global business & economics review
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
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Asian Academy of Management journal : AAMJ
1
Asian journal of management cases
1
Corporate reputation review : an international journal
1
Global business and organizational excellence : GBOE
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Human relations : towards the integration of the social sciences
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Innovation: organization & management : IOM
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ECONIS (ZBW)
8
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1
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
2
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
3
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
4
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
5
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
6
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
7
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
8
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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