//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~person:"Taylor, Charles Raymond"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Globalisierung
2
Globalization
2
Advertising
1
Advertising effects
1
Brand image
1
Consumer behaviour
1
Fashion
1
Fashion Advertising
1
Handelsmarke
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Luxury Advertising
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mode
1
Perceived Luxuriousness
1
Premium Private Labels
1
Store brand
1
Strategic management
1
Strategisches Management
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Taylor, Charles Raymond
Ko, Eunju
4
Milfeld, Tyler
4
Romaniuk, Jenni
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Dens, Nathalie
3
Ford, John B.
3
Kuanr, Abhisek
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pittman, Matthew
3
Pradhan, Debasis
3
Rappaport, Stephen D.
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Chan, Terri H.
2
Christodoulides, George
2
DelVecchio, Devon
2
Hamilton Rice, Dan
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Kennedy, Rachel
2
Kim, Eunjin
2
Kim, Hyejin
2
Kim, Mikyoung
2
Lee, Michael S. W.
2
Lipsman, Andrew
2
Lou, Chen
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Pelsmacker, Patrick de
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Shoenberger, Heather
2
Sprott, David E.
2
Sung, Yongjun
2
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of business research : JBR
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of world business : JWB
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
2
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
3
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->