//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~subject:"branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
branding
Brand management
245
Markenführung
245
Consumer behaviour
168
Konsumentenverhalten
168
Brand image
115
Markenimage
115
Advertising effects
90
Werbewirkung
90
Brand
83
Markenartikel
83
Advertising
61
Werbung
61
Internet marketing
51
Online-Marketing
51
Social Web
38
Social web
38
Beziehungsmarketing
33
Relationship marketing
33
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
14
Marketingmanagement
14
USA
12
United States
12
Psychology of advertising
11
Werbepsychologie
11
Celebrity endorsement
10
Celebrity-Werbung
10
Emotion
10
Product Placement
10
Product placement
10
Viral marketing
9
Virales Marketing
9
social media
9
Customer satisfaction
8
Experiment
8
Kundenzufriedenheit
8
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Amar, Moty
1
Carter, Erin Percival
1
Chaney, Damien
1
Cooke, Angelica
1
De Jans, Steffi
1
Feiereisen, Stéphanie
1
Godinho, Sandra
1
Gupta, Akash
1
Gvili, Yaniv
1
Hudders, Liselot
1
Lee, Michael S. W.
1
Luffarelli, Jonathan
1
McGraw, A. Peter
1
Meißner, Martin
1
Rathee, Shelly
1
Rauschnabel, Philipp A.
1
Russell-Bennett, Rebekah
1
Tal, Aner
1
Veirman, Marijke de
1
Wang, Di
1
Warren, Caleb
1
Whyte, Stephen
1
Yu-Buck, Grace F.
1
Zanger, Vera
1
Zoghaib, Alice
1
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of marketing
8
Journal of marketing research
8
The journal of brand management : an international journal
8
Journal of strategic marketing
7
Journal of marketing management : MM
6
Journal of marketing research : JMR
5
Business history
4
Central European business review : CEBR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of technology marketing : IJTMkt
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing theory
3
Palgrave Studies of Marketing in Emerging Economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Baltic Journal of Economic Studies
2
Cogent business & management
2
European Sport management quarterly : ESMQ
2
Global business review
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of trade and global markets
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of business anthropology
2
Journal of global fashion marketing : JGfM
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of macromarketing
2
Journal of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
4
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
5
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
6
Branding beyond the gender binary
Cooke, Angelica
;
Russell-Bennett, Rebekah
;
Wang, Di
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
9
Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->