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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"branding"
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Search: subject_exact:"Brand strategy"
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branding
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Advertising effects
66
Werbewirkung
66
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Social web
31
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
9
Customer satisfaction
8
Emotion
8
Kundenzufriedenheit
8
Product Placement
8
Product placement
8
brand attitude
8
brand loyalty
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social media
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Fashion
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Amar, Moty
1
Carter, Erin Percival
1
Chaney, Damien
1
Cooke, Angelica
1
De Jans, Steffi
1
Feiereisen, Stéphanie
1
Garrido, Margarida V.
1
Godinho, Sandra
1
Gupta, Akash
1
Gvili, Yaniv
1
Hudders, Liselot
1
Lee, Michael S. W.
1
Luffarelli, Jonathan
1
McGraw, A. Peter
1
Meißner, Martin
1
Rathee, Shelly
1
Rauschnabel, Philipp A.
1
Russell-Bennett, Rebekah
1
Tal, Aner
1
Veirman, Marijke de
1
Wang, Di
1
Warren, Caleb
1
Whyte, Stephen
1
Yu-Buck, Grace F.
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Zanger, Vera
1
Zoghaib, Alice
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of marketing
8
Journal of marketing research
8
The journal of brand management : an international journal
8
Journal of strategic marketing
7
Journal of marketing management : MM
6
Journal of marketing research : JMR
5
Business history
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Central European business review : CEBR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing theory
3
Palgrave Studies of Marketing in Emerging Economies
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Baltic Journal of Economic Studies
2
Cogent business & management
2
European Sport management quarterly : ESMQ
2
Global business review
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of trade and global markets
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of business anthropology
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of macromarketing
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
4
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
5
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
6
Branding beyond the gender binary
Cooke, Angelica
;
Russell-Bennett, Rebekah
;
Wang, Di
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
9
Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra
;
Garrido, Margarida V.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
Saved in:
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