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isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Fandrich, Thomas"
~person:"Lieven, Theo"
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Psychology & marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
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A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
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2
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
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