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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Global business review"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Brand image
140
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Brand management
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Consumer behaviour
106
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Brand
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Kaur Ghuman, Mandeep
2
Mann, Bikram Jit Singh
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Banerjee, Neelotpaul
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Burmester, Alexa B.
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Clement, Michel
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Erfgen, Carsten
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Qualitative market research : an international journal
Global business review
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
The journal of brand management : an international journal
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management perspectives : TMP
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
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Advancing insights on brand management
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Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
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Asian Academy of Management journal : AAMJ
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Branding and sustainable competitive advantage : building virtual presence
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
4
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
5
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
6
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
7
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
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