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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Branding"
~subject:"Celebrity-Werbung"
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Branding
Celebrity-Werbung
Brand image
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Markenimage
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Brand management
90
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90
Consumer behaviour
80
Konsumentenverhalten
80
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48
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Aledin, Samil A.
1
Bowman, Douglas
1
Burmester, Alexa B.
1
Carnevale, Marina
1
Clement, Michel
1
Eelen, Jiska
1
Erfgen, Carsten
1
Hackley, Christopher E.
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Ilicic, Jasmina
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Keller, Kevin Lane
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Ko, Eunhee Emily
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Kucuk, S. Umit
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Lerman, Dawn
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Loo, Benaliza Kung-ying
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Luna, David
1
Mathys, Juliane
1
Sattler, Henrik
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Smith, Robert W.
1
Verlegh, Peeter
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Webster, Cynthia M.
1
Zamudio, César
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Zenker, Sebastian
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
33
The journal of product & brand management
19
The journal of brand management : an international journal
14
European journal of marketing : EJM
11
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
European journal of marketing
7
International journal of sports marketing & sponsorship
6
Journal of marketing communications
6
Business horizons
5
Journal of Islamic marketing
5
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing and consumer services
5
AMS review : official publication of the Academy of Marketing Science
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
The marketing review
4
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Inventi impact: retailing & consumer services
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
Indian journal of economics & business : IJEB
2
International journal of internet marketing and advertising : IJIMA
2
International review on public and non-profit marketing
2
Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
10
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
5
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
6
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
7
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
8
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
9
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
10
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
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