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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
~subject:"Firmenimage"
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Celebrity-Werbung
Firmenimage
Brand image
109
Markenimage
109
Brand management
90
Markenführung
90
Consumer behaviour
80
Konsumentenverhalten
80
Brand
48
Markenartikel
48
Advertising effects
16
Werbewirkung
16
Social Web
13
Social web
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
11
Internet marketing
9
Online-Marketing
9
Werbung
8
Brand equity
6
Branding
6
Corporate reputation
6
Emotion
6
International marketing
6
Internationales Marketing
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Market research
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Marktforschung
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Personality psychology
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Persönlichkeitspsychologie
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Brands
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Perception
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Social media
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United States
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Viral marketing
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Virales Marketing
5
Wahrnehmung
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10
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Bang, Nguyen
2
Abimbola, Temi
1
Anisimova, Tatiana
1
Burmester, Alexa B.
1
Chen, Chen-Chu Matilda
1
Clement, Michel
1
Erfgen, Carsten
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gijsbrechts, Els
1
Gupta, Suraksha
1
Ilicic, Jasmina
1
Kitchen, Philip J.
1
Lourenço, Carlos J. S.
1
Mathys, Juliane
1
Melewar, T. C.
1
Meyer, Anton
1
Raffelt, Ursula
1
Sattler, Henrik
1
Schmitt, Bernd
1
Vallaster, Christine
1
Webster, Cynthia M.
1
Zamudio, César
1
Zenker, Sebastian
1
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
32
The journal of brand management : an international journal
18
The journal of product & brand management
17
Journal of retailing and consumer services
15
Journal of business ethics : JOBE
11
Psychology & marketing
10
Corporate reputation review : an international journal
9
Journal of marketing communications
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of sports marketing & sponsorship
6
International journal of advertising : the review of marketing communications
5
Journal of advertising research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Corporate communications : an international journal
4
Global business review
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of global marketing
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Corporate reputation review
3
Economic research
3
International journal of economics and finance
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Inventi impact: retailing & consumer services
3
Journal of Islamic marketing
3
Journal of business economics : JBE
3
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ECONIS (ZBW)
10
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10
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1
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
2
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
3
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
4
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
5
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
7
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
8
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
9
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
10
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
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