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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
~subject:"Online-Marketing"
~subject:"Werbung"
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Celebrity-Werbung
Online-Marketing
Werbung
Brand image
109
Markenimage
109
Brand management
90
Markenführung
90
Consumer behaviour
80
Konsumentenverhalten
80
Brand
48
Markenartikel
48
Advertising effects
16
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16
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Pauwels, Koen
2
Webster, Cynthia M.
2
Aksehirli, Zeynep
1
Berndt, Adele
1
Beurer, Karolin
1
Bowman, Douglas
1
Burmester, Alexa B.
1
Clement, Michel
1
Dekimpe, Marnik G.
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Erfgen, Carsten
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Geuens, Maggie
1
Gijsbrechts, Els
1
González, Jorge
1
Guitart, Ivan A.
1
Hansen, Nele
1
Hennig-Thurau, Thorsten
1
Huber, Joel
1
Ilicic, Jasmina
1
Knittel, Zana
1
Ko, Eunhee Emily
1
Kronrod, Ann
1
Kubat, Umut
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
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Lilien, Gary L.
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Mathys, Juliane
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Mazloom, Masoud
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Nguyen, Hang T.
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Overgoor, Gijs
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Pelsmacker, Patrick de
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Pham, Michel T.
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Ramani, Girish
1
Rand, William
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Saboo, Alok R.
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
74
The journal of product & brand management
43
Journal of marketing communications
38
International journal of internet marketing and advertising : IJIMA
34
Journal of retailing and consumer services
28
The journal of brand management : an international journal
28
International journal of advertising : the review of marketing communications
26
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
20
Journal of promotion management : innovations in planning and applied research
19
Psychology & marketing
17
Tourism management : research, policies, practice
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Marketing intelligence & planning
13
European journal of marketing : EJM
12
International journal of sports marketing & sponsorship
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing management : MM
11
Tourism management perspectives : TMP
11
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of consumer studies
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global marketing
8
Marketing : ZFP ; journal of research and management
8
Young consumers : insight and ideas for responsible marketers
8
Global business review
7
Journal of international consumer marketing
7
Journal of internet commerce
7
Journal of marketing theory and practice : JMTP
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Business horizons
6
European journal of marketing
6
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ECONIS (ZBW)
19
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1
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10
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19
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
6
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
9
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
10
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
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