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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
~subject:"Online-Marketing"
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Celebrity-Werbung
Online-Marketing
Brand image
109
Markenimage
109
Brand management
90
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90
Consumer behaviour
80
Konsumentenverhalten
80
Brand
48
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48
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16
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13
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Webster, Cynthia M.
2
Aksehirli, Zeynep
1
Bowman, Douglas
1
Burmester, Alexa B.
1
Clement, Michel
1
Dekimpe, Marnik G.
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Erfgen, Carsten
1
Ewijk, Bernadette J. van
1
Gijsbrechts, Els
1
González, Jorge
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Guitart, Ivan A.
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Hansen, Nele
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Hennig-Thurau, Thorsten
1
Ilicic, Jasmina
1
Ko, Eunhee Emily
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
1
Lilien, Gary L.
1
Mathys, Juliane
1
Mazloom, Masoud
1
Overgoor, Gijs
1
Pauwels, Koen
1
Ramani, Girish
1
Rand, William
1
Saboo, Alok R.
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Sattler, Henrik
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Stremersch, Stefan
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Stubbe, Astrid
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
60
The journal of product & brand management
37
International journal of internet marketing and advertising : IJIMA
33
The journal of brand management : an international journal
28
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
22
International journal of advertising : the review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
15
Cogent business & management
14
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Psychology & marketing
13
Journal of advertising research
12
International journal of sports marketing & sponsorship
11
Journal of marketing management : MM
11
Tourism management perspectives : TMP
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
8
Global business review
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Young consumers : insight and ideas for responsible marketers
7
Business horizons
6
Journal of electronic commerce research : JECR
6
Journal of global marketing
6
Journal of marketing theory and practice : JMTP
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing
5
International journal of consumer studies
5
International journal of market research
5
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ECONIS (ZBW)
13
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
4
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
7
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
8
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
9
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
10
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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