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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Brands"
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Advertising effects
Brands
Brand image
76
Markenimage
76
Consumer behaviour
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Brand management
33
Markenführung
33
Brand
20
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Dahlén, Micael
2
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Berndt, Adele
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1
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1
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Ilicic, Jasmina
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1
Knittel, Zana
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1
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Lawrence, Lynda
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Lee, Sung mi
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Qualitative market research : an international journal
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
47
Journal of marketing communications
37
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
26
Psychology & marketing
21
Journal of advertising research
19
The journal of brand management : an international journal
19
European journal of marketing : EJM
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing letters : a journal of research in marketing
15
The journal of consumer marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Asia Pacific journal of marketing and logistics
11
Marketing intelligence & planning
11
Marketing : ZFP ; journal of research and management
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Tourism management : research, policies, practice
7
European journal of marketing
6
International journal of contemporary hospitality management
6
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
AMS review : official publication of the Academy of Marketing Science
4
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ECONIS (ZBW)
23
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1
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23
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
4
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
5
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
6
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
7
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
8
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
9
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
10
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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