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isPartOf:"Qualitative market research : an international journal"
~subject:"Advertising effects"
~subject:"Brands"
~subject:"Markenartikel"
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Advertising effects
Brands
Markenartikel
Brand image
42
Markenimage
42
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
28
Markenführung
28
Brand
15
Market research
6
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6
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5
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Brand attachment
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Sarkar, Abhigyan
2
Aledin, Samil A.
1
Atwal, Glyn
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Chen, Steven
1
Dalal, Arunava
1
Diamond, Nina
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Hackley, Christopher E.
1
Hultén, Peter
1
Ilicic, Jasmina
1
Jin, Zhongqi
1
Khanwalkar, Seema
1
Knittel, Zana
1
Kucuk, S. Umit
1
Lawrence, Lynda
1
Loo, Benaliza Kung-ying
1
McGrath, Mary Ann
1
Melewar, T. C.
1
Miller, Dale
1
Moussa, Salim
1
Mzahi, Chourouk
1
Rawal, Saurabh
1
Sarkar, Juhi Gahlot
1
Sherry, John F.
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Sinha, P. K.
1
Venkatesh, Alladi
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Zha, Dongmei
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Qualitative market research : an international journal
Journal of business research : JBR
204
The journal of brand management : an international journal
174
The journal of product & brand management
164
Journal of retailing and consumer services
99
Psychology & marketing
56
European journal of marketing : EJM
55
Journal of marketing communications
50
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing intelligence & planning
38
International journal of advertising : the quarterly review of marketing communications
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
33
Journal of promotion management : innovations in planning and applied research
31
Journal of strategic marketing
31
International journal of hospitality management
30
International journal of advertising : the review of marketing communications
29
International journal of consumer studies
27
Journal of global marketing
27
Journal of international consumer marketing
27
Journal of promotion management : JPM
27
European journal of marketing
26
Journal of marketing
25
Journal of the Academy of Marketing Science
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International marketing review
22
Journal of advertising research
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Cogent business & management
21
International journal of internet marketing and advertising : IJIMA
21
Young consumers : insight and ideas for responsible marketers
21
Journal of advertising : official publication of the American Academy of Advertising
20
Marketing : ZFP ; journal of research and management
20
SpringerLink / Bücher
20
Journal of marketing management : MM
19
The IUP journal of brand management : IJBRM
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
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ECONIS (ZBW)
18
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
5
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
6
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
7
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
8
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
9
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
10
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
1
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