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isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brands"
~subject:"Marktforschung"
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Beziehungsmarketing
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1
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Qualitative market research : an international journal
Journal of business research : JBR
108
The journal of product & brand management
81
The journal of brand management : an international journal
72
Journal of retailing and consumer services
71
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
31
Psychology & marketing
27
Cogent business & management
26
Journal of travel and tourism marketing
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
Marketing intelligence & planning
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Tourism management : research, policies, practice
15
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
European journal of marketing
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of consumer marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
Global business review
10
Journal of business ethics : JOBE
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing letters : a journal of research in marketing
10
International journal of market research
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing research : JMR
9
European research studies
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International review on public and non-profit marketing
8
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ECONIS (ZBW)
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
3
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
4
Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
Saved in:
5
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
6
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
7
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
8
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
9
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
10
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
1
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