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isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brands"
~subject:"Wahrnehmung"
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Beziehungsmarketing
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42
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31
Brand management
28
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Arnold, Todd J.
1
Bloch, Peter H.
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Buchanan-Oliver, Margo
1
Bulmer, Sandy
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Chen, Shan
1
Chen, Steven
1
Commuri, Suraj
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Diamond, Nina
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Dimitriadis, Sergios
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Felix, Reto
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Foroudi, Pantea
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Papista, Erifili
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Venkatesh, Alladi
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Qualitative market research : an international journal
Journal of business research : JBR
125
The journal of product & brand management
83
Journal of retailing and consumer services
75
The journal of brand management : an international journal
72
International journal of hospitality management
37
Asia Pacific journal of marketing and logistics
35
Journal of travel and tourism marketing
29
Cogent business & management
26
European journal of marketing : EJM
25
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
20
Journal of marketing management : MM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Marketing intelligence & planning
18
Tourism management : research, policies, practice
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
European journal of marketing
14
SpringerLink / Bücher
14
The journal of consumer marketing
14
Marketing letters : a journal of research in marketing
13
Journal of marketing communications
12
Journal of business ethics : JOBE
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of international consumer marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
11
International journal of consumer studies
10
International review on public and non-profit marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
European research studies
9
Global business review
9
International journal of market research
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
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ECONIS (ZBW)
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Chen, Shan
;
Lamberti, Lucio
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10010491603
Saved in:
3
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
4
Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
Saved in:
5
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
6
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
7
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
8
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
9
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
10
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
1
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