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isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brands"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brands
Brand image
42
Markenimage
42
Consumer behaviour
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31
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Market research
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Marktforschung
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KMU
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Luxury goods
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Luxusgüter
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SME
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Brand attachment
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Internationales Marketing
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Aufsatz in Zeitschrift
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Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Chen, Steven
1
Diamond, Nina
1
Dimitriadis, Sergios
1
Felix, Reto
1
Foroudi, Pantea
1
Hackley, Christopher E.
1
Jin, Zhongqi
1
Khanwalkar, Seema
1
Lawrence, Lynda
1
Loo, Benaliza Kung-ying
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McGrath, Mary Ann
1
Melewar, T. C.
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Mzahi, Chourouk
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Neier, Stacy
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Papista, Erifili
1
Sherry, John F.
1
Venkatesh, Alladi
1
Zayer, Linda Tuncay
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Zha, Dongmei
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Qualitative market research : an international journal
Journal of business research : JBR
107
The journal of product & brand management
80
Journal of retailing and consumer services
68
The journal of brand management : an international journal
66
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
European journal of marketing : EJM
22
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Tourism management : research, policies, practice
15
Journal of promotion management : innovations in planning and applied research
14
European journal of marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
The journal of consumer marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
11
Journal of business ethics : JOBE
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Marketing letters : a journal of research in marketing
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
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ECONIS (ZBW)
9
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
3
Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
Saved in:
4
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
5
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
6
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
7
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
8
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
9
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
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