//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Qualitative market research : an international journal"
~subject:"Grounded theory"
~subject:"Market research"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Grounded theory
Market research
USA
Brand image
42
Markenimage
42
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Marktforschung
6
Beziehungsmarketing
5
Emotion
5
Relationship marketing
5
Brands
4
Corporate reputation
4
Firmenimage
4
KMU
4
Luxury goods
4
Luxusgüter
4
SME
4
Brand attachment
3
International marketing
3
Internationales Marketing
3
Jugendliche
3
Perception
3
Reputation
3
Stakeholder
3
Stakeholders
3
United States
3
Wahrnehmung
3
Youth
3
Advertising effects
2
Befragung
2
Brand architecture
2
Brand associations
2
Brand avoidance
2
Brand hate
2
Brand love
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Amini, Mehdi
1
Banerjee, Pratyush
1
Bengtsson, Anders
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Castaño, Raquel
1
Cervai, Sara
1
Cian, Luca
1
Curran, Catharine
1
Dean, Dianne
1
Dimitriadis, Sergios
1
Gaur, Jighyasu
1
Gavilan, Diana
1
Gupta, Ritu
1
Gupta, Suraksha
1
Hale, Rosanna
1
Hodges, Nancy
1
Huddleston, Patricia
1
Martinez-Navarro, Gema
1
Neier, Stacy
1
Papista, Erifili
1
Perez, María Eugenia
1
Pich, Christopher
1
Quintanilla, Claudia
1
Rawal, Saurabh
1
Runyan, Rodney C.
1
Sinha, P. K.
1
Swinney, Jane L.
1
Wilson, Elizabeth Jane
1
Zayer, Linda Tuncay
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
Psychology & marketing
17
The journal of brand management : an international journal
15
The journal of product & brand management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of business research : JBR
10
Journal of retailing and consumer services
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of marketing research : JMR
9
The journal of consumer marketing
9
Journal of fashion marketing and management
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of hospitality management
6
Marketing letters : a journal of research in marketing
6
Journal of consumer behaviour : an international research review
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
5
Australasian marketing journal
4
Corporate reputation review : an international journal
4
International journal of wine business research : IJWBR
4
Journal of advertising research
4
Journal of the Academy of Marketing Science
4
MSI reports : working paper series
4
Political marketing in the United States
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
European journal of marketing : EJM
3
International journal of market research
3
International marketing review
3
Journal of current issues and research in advertising : JCIRA
3
Journal of food products marketing
3
Journal of international marketing
3
Journal of marketing communications
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The IUP journal of brand management : IJBRM
3
The evolution of brands : from signals of quality to storehouses of trust
3
Business horizons
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
2
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
3
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
4
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
5
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
6
Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane
;
Bengtsson, Anders
;
Curran, Catharine
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
Saved in:
7
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
8
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
9
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
10
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->