Men's branded underwear : an investigation of factors important to product choice
Rosanna Hale; Nancy Hodges
| Year of publication: |
2013
|
|---|---|
| Authors: | Hale, Rosanna ; Hodges, Nancy |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 2, p. 180-196
|
| Subject: | Unterwäsche | Underwear | Männer | Men | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754926