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isPartOf:"Reihe Electronic commerce"
~isPartOf:"Journal of retailing"
~person:"Anderl, Eva"
~person:"Melis, Kristina"
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Consumer behaviour
4
Distribution channel
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E-commerce
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Electronic Commerce
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Konsumentenverhalten
4
Online retailing
4
Online-Handel
4
Vertriebsweg
4
Food retailing
3
Lebensmitteleinzelhandel
3
Beziehungsmarketing
2
Einzelhandel
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Food trade
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Grocery shopping
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Internet marketing
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Lebensmittelhandel
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Marketing management
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Marketingmanagement
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Multichannel retailing
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Online-Marketing
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Relationship marketing
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Retail trade
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Category expansion
1
Clickstream
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Customer journey
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Expansion
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Kaufentscheidung
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Marketing mix
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Multi-channel retailing
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Multichannel
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Anderl, Eva
Melis, Kristina
Breugelmans, Els
4
Blut, Markus
3
Campo, Katia
3
Inman, J. Jeffrey
3
Lamey, Lien
3
Neslin, Scott A.
3
Ratchford, Brian Thomas
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Soysal, Gonca
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Reihe Electronic commerce
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
2
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
3
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
4
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
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