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isPartOf:"Reputation Management"
~subject:"Dienstleistungssektor"
~subject:"Firmenimage"
~subject:"Performance measurement"
~subject:"Public relations"
~type_genre:"Book section"
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Reputation Management
The Oxford handbook of corporate reputation
35
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
Corporate reputation : managing opportunities and threats
12
Organizational identity in practice
12
The employer brand : keeping faith with the deal
12
Corporate Identity und Corporate Design : neues Kompendium
11
Organizational reputation in the public sector
11
Corporate brand and corporate reputation
10
Global aspects of reputation and strategic management
10
Image theory : theoretical and empirical foundations
10
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Contemplating corporate marketing, identity and communication
8
Contemporary thoughts on corporate branding and corporate identity management
8
Facets of corporate identity, communication, and reputation
8
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
8
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Online reputation management in destination and hospitality : what we know, what we need to know
6
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Einblicke und Ausblicke
5
Handbuch Kommunikationsmanagement
5
The handbook of crisis communication
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
5
Crisis communication : practical PR strategies for reputation management and company survival
4
Employer branding for competitive advantage : models and implementation strategies
4
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
4
Foundations of corporate heritage
4
Handbuch Unternehmenskommunikation
4
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
4
CSR und Brand Management : Marken nachhaltig führen
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility
3
Fachkräftesicherung : Situation – Handlungsfelder – Lösungen
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
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ECONIS (ZBW)
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1
Corporate responsibility reporting reloaded : the new ESG-reporting imperative
Frank, Ralf
;
Horst, Dieter W.
- In:
Reputation Management
,
(pp. 257-265)
.
2011
Persistent link: https://www.econbiz.de/10009271974
Saved in:
2
Corporate reputation risk : creating an audit trail
Brønn, Carl
;
Dowling, Grahame R.
- In:
Reputation Management
,
(pp. 239-255)
.
2011
Persistent link: https://www.econbiz.de/10009271975
Saved in:
3
Future trends of corporate reputation management
Liehr-Gobbers, Kerstin
;
Storck, Christopher
- In:
Reputation Management
,
(pp. 235-238)
.
2011
Persistent link: https://www.econbiz.de/10009271976
Saved in:
4
Corporate reputation and stock market behavior
Gabbioneta, Claudia
;
Mazzola, Pietro
;
Ravasi, Davide
- In:
Reputation Management
,
(pp. 215-229)
.
2011
Persistent link: https://www.econbiz.de/10009271977
Saved in:
5
Reputation management at Coca-Cola and beyond
Stopford, Michael
- In:
Reputation Management
,
(pp. 201-214)
.
2011
Persistent link: https://www.econbiz.de/10009271979
Saved in:
6
Integrated reputation analysis at Daimler
Einwiller, Sabine A.
;
Kuhn, Michael M.
- In:
Reputation Management
,
(pp. 189-200)
.
2011
Persistent link: https://www.econbiz.de/10009271980
Saved in:
7
How to manage reputation
Liehr-Gobbers, Kerstin
;
Storck, Christopher
- In:
Reputation Management
,
(pp. 183-188)
.
2011
Persistent link: https://www.econbiz.de/10009271981
Saved in:
8
Financial impacts of corporate reputation
Quevedo Puente, Esther de
;
Delgado García, Juan B.
; …
- In:
Reputation Management
,
(pp. 163-178)
.
2011
Persistent link: https://www.econbiz.de/10009271983
Saved in:
9
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
10
Reputation management in different stakeholder groups
Fiedler, Lars
- In:
Reputation Management
,
(pp. 127-149)
.
2011
Persistent link: https://www.econbiz.de/10009271985
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