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isPartOf:"Research in consumer behavior"
~accessRights:"restricted"
~isPartOf:"Economia internazionale"
~isPartOf:"Marketing theory"
~subject:"Brand management"
~subject:"Konsum"
~subject:"Sozialpsychologie"
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Brand management
Konsum
Sozialpsychologie
Consumer behaviour
95
Konsumentenverhalten
95
Theorie
18
Theory
18
Consumption theory
12
Konsumtheorie
12
Personality psychology
11
Persönlichkeitspsychologie
11
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9
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consumption
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place
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Musik
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identity
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Özçaglar-Toulouse, Nil
2
Bardhi, Fleura
1
Beudaert, Anthony
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Borgerson, Janet L.
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Bradford, Tonya Williams
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Brito, Eliane Pereira Zamith
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Cova, Bernard
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Ellis, Nick
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Graffigna, Guendalina
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Hakala, Henri
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Longo, Cristina
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Luedicke, Marius K.
1
Luo, Jifeng
1
McMaster, Robert
1
Murray, Jeff B.
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Niemi, Laura
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Obiegbu, Chinedu James
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Pace, Stefano
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Quintão, Ronan Torres
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Research in consumer behavior
Economia internazionale
Marketing theory
Journal of business research : JBR
361
Journal of retailing and consumer services
225
The journal of product & brand management
184
The journal of brand management : an international journal
177
Asia Pacific journal of marketing and logistics
64
International journal of hospitality management
62
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
Psychology & marketing
52
Journal of strategic marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of international consumer marketing
45
Marketing intelligence & planning
44
International journal of consumer studies
40
European journal of marketing : EJM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International marketing review
38
International journal of internet marketing and advertising : IJIMA
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of Islamic marketing
34
Marketing letters : a journal of research in marketing
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
European journal of marketing
32
Journal of fashion marketing and management
29
Journal of the Academy of Marketing Science
29
Journal of marketing
28
Journal of travel and tourism marketing
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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Journal of marketing management : MM
25
Global business review
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Journal of promotion management : JPM
24
International journal of market research
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel
;
Murray, Jeff B.
;
Sihvonen, Antti
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10012201546
Saved in:
2
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
Saved in:
3
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
4
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
5
Ethical qualities in consumption : towards a theory of care
Shaw, Deirdre
;
McMaster, Robert
;
Longo, Cristina
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10011825025
Saved in:
6
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
7
Online brand community practices and the construction of brand legitimacy
Hakala, Henri
;
Niemi, Laura
;
Kohtamäli, Marko
- In:
Marketing theory
17
(
2017
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10011825052
Saved in:
8
Connoisseurship taste ritual
Quintão, Ronan Torres
;
Brito, Eliane Pereira Zamith
-
2015
Persistent link: https://www.econbiz.de/10011657519
Saved in:
9
Ambiguity and fandom : the (meaningless) consumption and production of popular culture
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
-
2015
Persistent link: https://www.econbiz.de/10011657563
Saved in:
10
Negotiating identity reconstruction through consumption : an analysis of the experiences of consumers with acquired sensory impairments
Beudaert, Anthony
;
Özçaglar-Toulouse, Nil
;
Türe, Meltem
-
2015
Persistent link: https://www.econbiz.de/10011657621
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