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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Internet marketing"
~subject:"Markenartikel"
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Internet marketing
Markenartikel
Consumer behaviour
1,023
Konsumentenverhalten
1,023
Beziehungsmarketing
144
Relationship marketing
144
Brand image
126
Brand management
126
Markenführung
126
Markenimage
126
Customer satisfaction
125
Kundenzufriedenheit
125
Dienstleistungsqualität
102
Service quality
102
USA
87
United States
86
Emotion
84
Brand
81
Gastronomie
81
Restaurant industry
81
Hotel industry
74
Hotellerie
74
Advertising effects
68
Werbewirkung
68
Social Web
67
Social web
67
Personality psychology
64
Persönlichkeitspsychologie
64
Viral marketing
63
Virales Marketing
63
Online retailing
55
Online-Handel
55
Online-Marketing
51
Experiment
48
Confidence
41
Vertrauen
41
Advertising
39
Theorie
39
Theory
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127
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Albrecht, Carmen-Maria
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Bradley, Graham L.
2
Choi, Sejung Marina
2
De Angelis, Matteo
2
Desmond, John
2
Ha, Hong Youl
2
Han, Heesup
2
Kuanr, Abhisek
2
Lambert, Aliette
2
Law, Chun Hung Roberts
2
Pan, Huifeng
2
Pozharliev, Rumen
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Roper, Stuart
2
Sparks, Beverley
2
Sung, Yongjun
2
Weber, Karin
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Alguezaui, Salma
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Anlamlier, Eda
1
Ansell, Jonathan
1
Appan, Radha
1
Arnold, Mark J.
1
Asante, Bismark Omane
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Auschaitrakul, Sumitra
1
Backhaus, Christof
1
Badaoui, Khafid
1
Badrinarayanan, Vishag A.
1
Bagozzi, Richard P.
1
Bandyopadhyay, Argho
1
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Research in consumer behavior
International journal of contemporary hospitality management
Psychology & marketing
Journal of business research : JBR
389
Journal of retailing and consumer services
281
The journal of brand management : an international journal
204
The journal of product & brand management
198
International journal of internet marketing and advertising : IJIMA
125
Journal of marketing communications
96
International journal of advertising : the review of marketing communications
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
International journal of hospitality management
71
Journal of promotion management : innovations in planning and applied research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Asia Pacific journal of marketing and logistics
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Cogent business & management
60
European journal of marketing : EJM
58
Journal of internet commerce
57
International journal of electronic marketing and retailing : IJEMR
52
Journal of marketing
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
49
Journal of promotion management : JPM
48
Journal of strategic marketing
47
Marketing intelligence & planning
47
Journal of the Academy of Marketing Science
44
International journal of advertising : the quarterly review of marketing communications
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of advertising research
42
Journal of fashion marketing and management
42
Electronic commerce research
39
Journal of global marketing
39
Journal of marketing management : MM
39
Young consumers : insight and ideas for responsible marketers
39
Journal of retailing
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
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ECONIS (ZBW)
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127
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
8
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
9
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
10
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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