//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"China"
~subject:"Constitution"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherverhalten"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
China
Constitution
Consumer behaviour
284
Konsumentenverhalten
284
Internet marketing
116
Online-Marketing
116
Social Web
97
Social web
97
Brand management
56
Markenführung
56
Advertising effects
53
Werbewirkung
53
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Markenimage
42
Viral marketing
42
Virales Marketing
42
Advertising
37
Werbung
37
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Theorie
19
Theory
19
Brand
18
Confidence
18
Markenartikel
18
USA
18
United States
18
Vertrauen
18
purchase intention
15
Consumption theory
13
Internet
13
Konsumtheorie
13
consumer behaviour
13
India
12
Indien
12
Marketing management
12
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Case study
1
Fallstudie
1
Language
All
English
52
Author
All
Kwon, Eun Sook
2
Al-Mamun, Abdullah
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Belk, Russell W.
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Garg, Prerna
1
Gautam, Omvir
1
George, Jossy P.
1
Giovanis, Apostolos
1
Godwin, Benny J.
1
Gong, Wen
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Gursimranjit Singh
1
Güngör, Ayşegül Sağkaya
1
Heidari, Setareh
1
Ismail, Ahmed Rageh
1
Jaggi, Shamily
1
Jaitly, Rahul Chander
1
Jensen, Jan Møller
1
Jeong, Hyun Ju
1
Jiang, Pingjun
1
more ...
less ...
Published in...
All
Research in consumer behavior
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
406
Journal of retailing and consumer services
273
The journal of product & brand management
243
The journal of brand management : an international journal
223
Asia Pacific journal of marketing and logistics
125
Journal of international consumer marketing
107
Psychology & marketing
107
International journal of hospitality management
87
European journal of marketing : EJM
79
The journal of consumer marketing
78
Journal of marketing communications
77
International journal of consumer studies
71
Journal of global marketing
67
International marketing review
65
Journal of travel and tourism marketing
65
Marketing intelligence & planning
56
Journal of fashion marketing and management
55
Journal of strategic marketing
55
Marketing letters : a journal of research in marketing
51
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of marketing
45
Journal of marketing management : MM
43
Young consumers : insight and ideas for responsible marketers
43
International journal of advertising : the review of marketing communications
42
Journal of Islamic marketing
42
Journal of business ethics : JOBE
42
Journal of promotion management : innovations in planning and applied research
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
Journal of international marketing
38
Journal of the Academy of Marketing Science
38
Tourism management : research, policies, practice
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
International journal of contemporary hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Qualitative market research : an international journal
34
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->