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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Yang, Sha"
~type:"article"
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Yang, Sha
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Research in consumer behavior
Journal of marketing management : MM
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
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A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
2
Understanding the social learning effect in contagious switching behavior
Hu, Mantian
;
Yang, Sha
;
Xu, Daniel Yi
- In:
Management science : journal of the Institute for …
65
(
2019
)
10
,
pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
Saved in:
3
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
4
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
5
Estimating disaggregate models using aggregate data through augmentation of individual choice
Chen, Yuxin
;
Yang, Sha
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 613-621
Persistent link: https://www.econbiz.de/10003569727
Saved in:
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