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isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Social Web"
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Luxusgüter
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Consumer behaviour
1,040
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Brand image
163
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163
Brand management
138
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Research in consumer behavior
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
318
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
93
The journal of product & brand management
86
The journal of brand management : an international journal
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of fashion marketing and management
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
International journal of advertising : the review of marketing communications
57
International journal of hospitality management
54
International journal of consumer studies
52
Journal of marketing communications
52
Journal of promotion management : innovations in planning and applied research
49
Journal of internet commerce
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Journal of international consumer marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of electronic marketing and retailing : IJEMR
39
Cogent business & management
38
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
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Journal of travel and tourism marketing
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Marketing intelligence & planning
35
Journal of marketing
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Tourism management : research, policies, practice
33
Journal of management information systems : JMIS
32
Young consumers : insight and ideas for responsible marketers
32
Electronic commerce research
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
29
Journal of the Academy of Marketing Science
29
International journal of contemporary hospitality management
28
International journal of electronic commerce : IJEC
28
Journal of global fashion marketing : JGfM
28
Journal of hospitality marketing & management
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
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ECONIS (ZBW)
Showing
1
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10
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91
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date (oldest first)
1
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
2
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
5
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
6
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
9
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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