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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Virales Marketing"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online-Netzwerk"
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Virales Marketing
Web 2.0 technologies
Social Web
170
Social web
170
Consumer behaviour
100
Konsumentenverhalten
100
Internet marketing
98
Online-Marketing
98
Beziehungsmarketing
45
Relationship marketing
45
Brand management
41
Markenführung
41
Viral marketing
39
Online retailing
31
Online-Handel
31
E-commerce
29
Electronic Commerce
29
Social media marketing
28
Brand image
20
Markenimage
20
Facebook
18
social media
17
Advertising effects
15
Confidence
15
Internet
15
Marketing management
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Marketingmanagement
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Advertising
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Hai-Jew, Shalin
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Donthu, Naveen
2
Guillory, Monica D.
2
Lohtia, Ritu
2
Adjei, Mavis T.
1
Ahmed, Aun
1
Al-Adwan, Ahmad Samed
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Alhorani, Alaa
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Amritesh
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Araujo, Priscila Graziele
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Baek, Tae Hyun
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Bagherzadeh, Ramin
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Barbosa, Belem
1
Barzoki, Ali Shaemi
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Bhattarai, Ashok
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Bright, Laura F.
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Bueno, Ricardo Luiz Pereira
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Chapa, Sindy
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Chen, Yimiao
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Chigada, Joel Mugove
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Chinelato, Flavia Braga
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Daugherty, Terry
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Dix, Steve
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Ellonen, Hanna-Kaisa
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Gonçalves Filho, Cid
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1
Hirschfelder, Benedikt
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Hong, Soonkwan
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Social media listening and monitoring for business applications
International journal of electronic marketing and retailing : IJEMR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
96
International journal of internet marketing and advertising : IJIMA
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of retailing and consumer services
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
35
Information systems research : ISR
34
Tourism management : research, policies, practice
33
International journal of hospitality management
32
Journal of management information systems : JMIS
29
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
23
Technological forecasting & social change : an international journal
22
Journal of electronic commerce research : JECR
21
Journal of marketing
21
Psychology & marketing
21
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of hospitality marketing & management
18
Business horizons
17
International journal of business information systems : IJBIS
17
Journal of organizational computing and electronic commerce
17
Management information systems : mis quarterly
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
SpringerLink / Bücher
15
International journal of technology marketing : IJTMkt
14
Journal of marketing research : JMR
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of advertising research
13
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ECONIS (ZBW)
48
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
3
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
7
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
8
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
9
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
10
Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han
;
Shin, Sumin
;
Jiao, Jinfeng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
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