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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
~person:"Belanche, Daniel"
~person:"Phua, Joe"
~person:"Sun, Jie"
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Belanche, Daniel
Phua, Joe
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Social media listening and monitoring for business applications
International journal of hospitality management
Journal of marketing communications
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ECONIS (ZBW)
6
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1
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Leung, Xi Y.
;
Sun, Jie
;
Asswailem, Abdulmohsen
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209269
Saved in:
3
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
4
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
5
Bibliometrics of social media research : a co-citation and co-word analysis
Leung, Xi Y.
;
Sun, Jie
;
Bai, Billy
- In:
International journal of hospitality management
66
(
2017
),
pp. 35-45
Persistent link: https://www.econbiz.de/10011810917
Saved in:
6
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
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