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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"Journal of marketing communications"
~person:"Kerr, Gayle"
~subject:"Social Web"
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Social Web
Advertising
2
Advertising effects
2
Internet marketing
2
Online-Marketing
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Social web
2
Werbewirkung
2
Werbung
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Advertising avoidance
1
Approach–avoid theory
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Consumer behaviour
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Emotion
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Social network
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Soziales Netzwerk
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Theorie
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Theory
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advertising
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affective response
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avoidance
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behavioral avoidance
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cognitive avoidance
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engagement
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privacy
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social media
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Kerr, Gayle
Hai-Jew, Shalin
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
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Kelly, Louise
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
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Noort, Guda van
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Phua, Joe
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Rao, N. Raghavendra
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Rita, Paulo
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Schivinski, Bruno
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Abendroth, Lisa J.
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Agopian, G.
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Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
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Anselmsson, Johan
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Arif, Tasleem
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Baghi, Ilaria
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Balamoorthy S
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Balboni, Bernardo
1
Ball, Joan P.
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Barnes, Nora Ganim
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Basile, Kelly
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Basmanova, Oksana
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Social media listening and monitoring for business applications
Journal of marketing communications
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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