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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Cultural identity"
~subject:"Markenartikel"
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Consumer behaviour
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Fionda-Douglas, Antoinette
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González Romo, Zahaira
1
Guthrie, Michelle F.
1
Hodge, April Charlotte
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Kim, Hye-shin
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The journal of brand management : an international journal
Marketing letters : a journal of research in marketing
Business & society
1
Cases on branding strategies and product development : successes and pitfalls
1
European Working Group 'Multiple Criteria Decision Aiding' Series
1
Europäisches Studienprogramm für Betriebswirtschaft London - Madrid - Reims - Reutlingen / Reutlinger Arbeitsberichte
1
Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
1
Journal of Islamic marketing : JIMA
1
Journal of advanced research in law and economics : JARLE
1
Journal of customer behaviour
1
Journal of global marketing
1
Materialien des Zentrums für Regionale Entwicklungsforschung der Justus-Liebig-Universität Gießen
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The advertising handbook
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The journal of applied business research
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
2
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
4
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
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