Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Åsa Wallström; Peter Steyn; Leyland Pitt
| Year of publication: |
2010
|
|---|---|
| Authors: | Wallström, Åsa ; Steyn, Peter ; Pitt, Leyland F. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 3, p. 228-237
|
| Subject: | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kosmetik | Cosmetics | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810214