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isPartOf:"The journal of brand management : an international journal"
~person:"Abdelwahab, Dalia"
~person:"Aichner, Thomas"
~person:"Filieri, Raffaele"
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Abdelwahab, Dalia
Aichner, Thomas
Filieri, Raffaele
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The journal of brand management : an international journal
Journal of global marketing
3
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
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