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isPartOf:"The journal of industrial economics"
~isPartOf:"Betriebswirtschaftliche Forschung zur Unternehmensführung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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Search: subject_exact:"Produktionsprogrammplanung"
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Fertigungsprogramm
23
Master production schedule
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Theorie
9
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6
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6
Product design
6
Produktgestaltung
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product line design
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The journal of industrial economics
Betriebswirtschaftliche Forschung zur Unternehmensführung
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Springer eBook Collection / Business and Economics
The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of production research
29
International journal of production economics
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Platforms, markets and innovation
14
European journal of operational research : EJOR
11
IEEE transactions on engineering management : EM
11
Working papers / Harvard Business School, Division of Research
11
Europäische Hochschulschriften / 5
7
International journal of product development : IJPD
7
International journal of technology management : IJTM
6
Product platform and product family design : methods and applications
6
Betriebswirtschaftliche Forschung und Praxis : BFuP
5
Faculty & research / Insead : working paper series
5
International journal of automotive technology and management : IJATM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
SpringerLink / Bücher
5
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
4
Betriebswirtschaftliche Studien
4
Discussion paper / Centre for Economic Policy Research
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Journal of marketing research : JMR
4
Omega : the international journal of management science
4
Schriften zum Produktionsmanagement
4
Schriften zur quantitativen Betriebswirtschaftslehre
4
Strategic management journal
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Technological forecasting & social change : an international journal
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The American economic review
4
Working paper / National Bureau of Economic Research, Inc.
4
Edition Wissenschaft Apprimus
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Forschungsberichte des Landes Nordrhein-Westfalen
3
Gabler-Edition Wissenschaft
3
HNI-Verlagsschriftenreihe
3
International journal of industrial organization
3
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
2
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1
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
2
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
3
R&D, marketing innovation, and new product performance : a mixed methods study
Grimpe, Christoph
;
Sofka, Wolfgang
;
Bhargava, Mukesh
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
3
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011822595
Saved in:
4
Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng
;
Wang, Yonggui
;
Li, Dahui
;
Cui, Victor
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011822766
Saved in:
5
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
6
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
7
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
8
Entry and product variety with competing supply chains
Pagnozzi, Marco
;
Piccolo, Salvatore
;
Bassi, Matteo
- In:
The journal of industrial economics
64
(
2016
)
3
,
pp. 520-556
Persistent link: https://www.econbiz.de/10011574446
Saved in:
9
Why do firms enter a new product market? : a two-dimensional framework for market entry motivation and behavior
Kim, Namwood
;
Min, Sungwook
;
Chaiy, Seoil
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 263-278
Persistent link: https://www.econbiz.de/10010511261
Saved in:
10
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
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