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isPartOf:"Tourism management : research, policies, practice"
~accessRights:"free"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Soziale Medien"
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Social Web
9
Social web
9
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
3
Relationship marketing
3
social media
3
influencer marketing
2
sales
2
social media engagement
2
API
1
Aktienmarkt
1
Artificial intelligence
1
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Bayerl, Andreas
1
Berger, Jonah
1
Bleier, Alexander
1
Boegershausen, Johannes
1
Borah, Abhishek
1
Boyd, D. Eric
1
Chintagunta, Pradeep K.
1
Cummings, Krista Hill
1
Datta, Hannes
1
Edeling, Alexander
1
Glückstad, Fumiko Kano
1
Goldenberg, Jacob
1
Grewal, Dhruv
1
Grewal, Lauren
1
Hardt, Daniel
1
Herhausen, Dennis
1
Ibikunle, Gbenga
1
Kalwani, Manohar U.
1
Kannan, P. K.
1
Lacka, Ewelina
1
Lanz, Andreas
1
Liadeli, Georgia
1
Moe, Wendy W.
1
Ordenes, Francisco Villarroel
1
Roggeveen, Anne L.
1
Schweidel, David A.
1
Sotgiu, Francesca
1
Stephen, Andrew T.
1
Verlegh, Peeter
1
Wies, Simone
1
Zhang, Wanqing
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of marketing
Cogent business & management
67
Journal of open innovation : technology, market, and complexity
55
Administrative Sciences : open access journal
28
European research studies
27
Journal of global information management
27
Internet policy review : journal on internet regulation
20
Journal of Asian finance, economics and business : JAFEB
18
Psychology & marketing
18
Journal of risk and financial management : JRFM
17
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Financial innovation : FIN
14
Marketing i menedžment innovacij : m&mi
14
Management dynamics in the knowledge economy
13
Pakistan journal of commerce and social sciences
13
Future Business Journal
12
Business & information systems engineering
10
Journal of business research : JBR
10
Journal of innovation & knowledge : JIK
10
Economies : open access journal
9
European journal of management and business economics : EJM&BE
9
International Journal of Financial Studies : open access journal
9
International journal of consumer studies
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Digital business
8
Expert journal of marketing
8
Journal of business economics and management
8
Asian journal of business and accounting : AJBA
7
Baltic Journal of Economic Studies
7
Decision analytics journal
7
Foundations of Management : the journal of Warsaw University of Technology
7
Global business and finance review
7
Italian journal of marketing : ITJM
7
Journal of Tourism, Heritage & Services Marketing : JTHSM
7
Journal of marketing and consumer behaviour in emerging markets
7
Journal of the Academy of Marketing Science
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
Amfiteatru economic : an economic and business research periodical
6
Entrepreneurial business and economics review : EBER
6
European research on management and business economics
6
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ECONIS (ZBW)
9
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1
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of
9
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date (newest first)
date (oldest first)
1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
8
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
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