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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Soziale Medien"
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Social Web
253
Social web
253
Internet marketing
105
Online-Marketing
105
Consumer behaviour
89
Konsumentenverhalten
89
Viral marketing
71
Virales Marketing
71
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53
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43
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42
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35
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Kannan, P. K.
6
Luo, Qiuju
5
Okumus, Fevzi
5
Bilgihan, Anil
4
Kirilenko, Andrei
4
Stepchenkova, Svetlana
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Stephen, Andrew T.
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Gretzel, Ulrike
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Wu, Bihu
3
Zhai, Xueting
3
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2
Bok, Kyoungsoo
2
Boley, B. Bynum
2
Brooks, Gillian
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2
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2
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2
Ding, Zhengping
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Lu, Shijie
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Mou, Jian
2
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Nam, Hyoryung
2
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Tourism management : research, policies, practice
Electronic commerce research
Journal of marketing
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
Information systems research : ISR
143
International journal of internet marketing and advertising : IJIMA
142
Journal of management information systems : JMIS
127
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
82
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Management information systems : mis quarterly
78
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
70
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
The journal of product & brand management
67
Journal of electronic commerce research : JECR
66
The journal of brand management : an international journal
66
HMD : Praxis der Wirtschaftsinformatik
65
International journal of electronic commerce : IJEC
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of advertising research
59
International journal of networking and virtual organisations : IJNVO
57
International journal of technology marketing : IJTMkt
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of open innovation : technology, market, and complexity
55
Journal of organizational computing and electronic commerce
55
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ECONIS (ZBW)
255
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255
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1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
4
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
5
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
6
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
7
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
8
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
9
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
10
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
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