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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management information systems : mis quarterly"
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Search: subject_exact:"Soziale Medien"
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Social Web
441
Social web
441
Online-Marketing
195
Internet marketing
194
Consumer behaviour
145
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145
Viral marketing
89
Virales Marketing
89
social media
87
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72
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72
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Luo, Qiuju
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3
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2
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2
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of organizational computing and electronic commerce
Management information systems : mis quarterly
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
144
Journal of management information systems : JMIS
127
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
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99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
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ECONIS (ZBW)
467
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11
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
12
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
13
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
14
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
15
Metaverse as a disruptive technology revolutionising tourism management and marketing
Buhalis, Dimitrios
;
Leung, Daniel
;
Lin, Michael
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014316312
Saved in:
16
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
17
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
18
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
19
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
20
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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