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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"social media"
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Search: subject_exact:"Soziale Medien"
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social media
Social Web
442
Social web
442
Online-Marketing
215
Internet marketing
214
Consumer behaviour
162
Konsumentenverhalten
162
Viral marketing
103
Virales Marketing
103
Brand management
72
Markenführung
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Tourism
63
Holiday behaviour
62
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62
Urlaubsverhalten
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Beziehungsmarketing
58
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Web 2.0 technologies
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Web 2.0-Technologien
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Brand image
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Markenimage
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Online retailing
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Online-Handel
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Tourismuswirtschaft
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Rita, Paulo
3
Duh, Helen Inseng
2
Ghose, Anindya
2
Ha, Louisa
2
Kim, Jihye
2
Li, Xiang
2
Liu, Hongbo
2
Logan, Kelty
2
Marder, Ben
2
Moro, Sérgio
2
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Agarwal, Ashish
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mudahka, Lolwah
1
Alaei, Ali Reza
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Angell, Rob
1
Ansari, Azarnoush
1
Archer-Brown, Chris
1
Armony, Mor
1
Au, Norman
1
Ayeh, Julian K.
1
Ayo, Charles K.
1
Babakus, Emin
1
Back, Ki-Joon
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Baeshen, Yasser
1
Bailey, Ainsworth Anthony
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Bao, Tong
1
Bar-Gill, Sagit
1
Bar-Lev, Shirly
1
Barrichello, Alcides
1
Bartov, Eli
1
Bear, Adam
1
Becken, Susanne
1
Ben Mimoun, Mohammed Slim
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Ben Yahia, Imene
1
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
33
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
Journal of promotion management : innovations in planning and applied research
24
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
20
Journal of organizational computing and electronic commerce
20
International journal of technology marketing : IJTMkt
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
18
Cogent business & management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
CESifo working papers
16
Health marketing quarterly
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of marketing
14
Journal of travel and tourism marketing
14
Management information systems : mis quarterly
14
Discussion paper series / IZA
13
International journal of market research
13
New technology, work and employment
12
Psychology & marketing
12
Administrative Sciences : open access journal
11
Discussion papers / CEPR
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of promotion management : JPM
11
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of nonprofit & public sector marketing
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of strategic marketing
10
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
9
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ECONIS (ZBW)
91
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1
Social media alleviates venture capital funding inequality for women and less connected entrepreneurs
Wang, Xiaoning
;
Wu, Lynn
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1093-1112
Persistent link: https://www.econbiz.de/10014513907
Saved in:
2
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
6
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Social media and news : content bundling and news quality
Cornière, Alexandre de
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014288477
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