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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online retailing"
~subject:"Social network"
~subject:"Viral marketing"
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Search: subject_exact:"Soziale Medien"
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Online retailing
Social network
Viral marketing
Social Web
227
Social web
227
Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
90
Online-Marketing
90
Virales Marketing
61
Social media
59
Tourism
43
Tourismus
42
Holiday behaviour
35
Urlaubsverhalten
35
Brand management
34
Markenführung
34
Online-Handel
31
Beziehungsmarketing
29
Relationship marketing
29
Tourism marketing
25
Tourismusmarketing
25
Brand image
22
E-commerce
22
Electronic Commerce
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Markenimage
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Soziales Netzwerk
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Hotel industry
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Data Mining
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social media
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92
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92
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Li, Hengyun
3
Okumus, Fevzi
3
Bilgihan, Anil
2
Kirilenko, Andrei
2
Luo, Xin
2
Quintanilla, Claudia
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Sparks, Beverley
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Stepchenkova, Svetlana
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Amaro, Suzanne
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An, Jing
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Bigné Alcañiz, J. Enrique
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Tourism management : research, policies, practice
International journal of consumer studies
Journal of electronic commerce research : JECR
Journal of business research : JBR
152
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of retailing and consumer services
92
Technological forecasting & social change : an international journal
79
Information systems research : ISR
64
International journal of internet marketing and advertising : IJIMA
64
Journal of management information systems : JMIS
63
Electronic commerce research
49
International journal of hospitality management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of business information systems : IJBIS
41
Journal of marketing communications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
International journal of electronic marketing and retailing : IJEMR
32
Journal of internet commerce
31
Psychology & marketing
29
International journal of electronic commerce : IJEC
28
Management information systems : mis quarterly
28
International journal of advertising : the review of marketing communications
27
International journal of contemporary hospitality management
27
Journal of marketing
27
Journal of marketing management : MM
26
Journal of hospitality marketing & management
25
Journal of organizational computing and electronic commerce
25
Electronic commerce research and applications
24
International journal of advertising : the quarterly review of marketing communications
23
Business horizons
21
Journal of travel and tourism marketing
21
SpringerLink / Bücher
21
The journal of product & brand management
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing research : JMR
20
Cogent business & management
19
Electronic markets : the international journal on networked business
19
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ECONIS (ZBW)
92
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92
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
7
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
8
How green social network affordances enhance pro-environmental behaviour?
Nivedhitha, K. S.
;
Pasricha, Palvi
;
Vilma, G. Angelin
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014531660
Saved in:
9
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
10
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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